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The Case

When global financial services giant JPMorgan Chase had just seven days to create a fresh and visually arresting suite of materials to motivate their clients to switch from paper to electronic communications, they sought out Munroe Creative Partners to quickly but powerfully make it happen. 

Our Approach

Munroe swiftly established the strategic objectives of the project. Utilizing several narrative themes developed by the JPMorgan Chase team, Munroe created fresh, clean print and interactive communication templates that JPMC could produce and later modify as needed. Additionally, Munroe created a logo-type “stamp” which could be harmoniously integrated into both this project and any subsequent environmentally-focused initiative. 

The Result

The cost of handling paper can account for up to 30% of overhead*. By successfully encouraging a shift to electronic communications, JPMorgan Chase has been able to provide time-and-money-saving solutions to their clients while simultaneously reducing expenditure.

* Source: JPMorganChase.com, quoting virtulant.com