An organization with roots reaching back all the way to the Civil War; NewCourtland was formed in 1995 after the sale of Presbyterian Hospital to the Hospital of the University of Pennsylvania health system, with a mission to serve the changing health needs of seniors.
After nearly two decades of expansion and the establishment of education and scholarship programs in an ever-evolving healthcare landscape, NewCourtland wanted to communicate to seniors, their families and the community that it is an organization that offers services beyond those found in traditional nursing homes. It helps seniors “age in place,” so that they may live as independently as possible, for as long as possible.
Working closely with the leadership team at NewCourtland, Munroe developed a 20th anniversary campaign to help them celebrate and recognize all of their incredible achievements over the past two decades.
The campaign included a 20th anniversary logo and tagline, a series of posters, an interactive microsite named “Touchstones” and a celebratory event. The Touchstones microsite chronicled the organization’s great history and milestones, internal and external communications, and culminated in a high-profile event with an interactive 20th anniversary exhibition.