Good Read: Shane Atchison on dealing with digital change

July 31, 2013 at 9:15 am

Technology is an ever-changing field. Just check any major tech blog and you’ll see the latest new or updated gadget, app, or operating system being introduced to the public with optimized capabilities and must-have features. And, with every update in the tech world, we creatives have to see it from the angle of what website, mobile site, app, or interactive piece we’ll need to update too.

Which is why we encourage our clients to have a flexible budget for interactive projects. With so many evolving changes in the interactive sphere, it’s almost a given that additional features or updates will be necessary to achieve your optimum site, mobile app, or interactive experience. With Facebook, twitter and other social media sites doing massive redesign overhauls of their sites multiple times a year, it’s something you definitely want to stay on top of, so having the means to do is essential.

As Shane Atchison, CEO at Possible put it, “…We need to be ready for the unexpected things that always seem to happen”. Read more of his thoughts in his article, The 5-15% Rule for Dealing with Digital Change.

New Work: Barrack, Rodos & Bacine

July 23, 2013 at 10:59 am

barrack website

 

barrack corp bro

 

barrack beams bro

 

barrack newsletter

 

Internationally known for the superior litigation services they provide their clients, Barrack, Rodos & Bacine came to us to completely revamp their corporate branding. The redesign of their logo, stationery, newsletter, brochures and website, resulted in a contemporary yet professional look that successfully illustrates their extensive experience through clean white space, expressive photography and sophisticated yet approachable icons.

Visit the Barrack website here.

 

 

Success: Munroe Summer 2013 Mailer!

July 11, 2013 at 12:09 pm

If we’ve learned anything from 25 years of helping companies and organizations successfully stand out in the marketplace, it’s this: promoting others is easier than promoting yourself. Say too much and you’re self-serving. Say too little and you’re ineffective.

Fortunately, our efforts at self-promotion over the years have continuously struck a fun and endearing tone. They’ve also proved to be extremely effective at driving new business. In fact, our recent summer eblast generated an open rate of 37% with a click-through rate of 6%.

On the same day we distributed our eblast, we saw a 125% increase in hits to our website. Just three days later, we followed up the eblast with individual emails to clients, and those efforts resulted in a 142% increase in hits to our website that day as well.

To put these numbers in context, the standard eblast open rate for a marketing or advertising agency is 22% with a click-through rate of only 2%.
 The standard eblast open rate for small businesses (11-25 people) is 25% with a click-through rate of only 2%.

While having great design, innovative copy and a clean mailing list certainly helped, we attribute the success of this eblast to you. Thank YOU for making us successful once again.