Up & Coming: Glass Building Comes to 15th & Walnut

March 19, 2013 at 9:47 am

 

It looks like we have new neighbors moving in! With our offices right across the street, we are extremely excited about the potential of this project. The streets have been buzzing for a while with talks of The Cheesecake Factory moving in, but this complete design renovation will do wonders to bring new life to 15th and Walnut. Plus, we’ll have a great new spot to take clients out to lunch!

Read the full article here.

New Work: GoldOller Fitness Center

March 15, 2013 at 10:00 am

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“While our business is increasing the value of our multifamily properties, our passion is enhancing the lives of people who invest with us, work with us and make their home with us.” Capitalizing on health trends and playing off their positioning statement, we established and branded an entire “GO Fit” campaign for GoldOller Real Estate Investments. This campaign created a lifestyle for their residents at each property based on health and wellness.

Munroe has also completed end-to-end rebranding for the GoldOller corporate brand. Visit the GoldOller website here.

Good Read: Marie Claire on International Women’s Day

March 12, 2013 at 11:34 am

 

“Women go to outer space, write captivating screenplays, create (and model!) couture fashion, raise little ones and even run for president.” Oh, and they own, manage and run creative design firms too! While we celebrate the successes of women all year, March gives us a special chance to really sit back and reflect on how far we all have come. As a registered WBE nationally, as well as locally in both Philly and NYC, our President/CEO Judy Munroe is proud to celebrate the month of March on behalf of the major accomplishments women make each and every day.

Read the full article here.

New Work: Copper Beech Financial Group

March 5, 2013 at 10:08 am

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Copper Beech doesn’t just provide financial advice, they help families set up a plan to achieve their goals, and they needed a new look to convey that. Partnering with Gregory FCA, we drew inspiration from the company name and created the design around a copper beech tree leaf. Our design, along with the newly established tagline, “Next generation advice,” created the exact brand identity Copper Beech was seeking.

Visit the Copper Beech website here.

New Work: Stoney River

March 4, 2013 at 1:34 pm

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Two years ago, Munroe was tasked with creating a new brand and identity for Stoney River, a steakhouse chain based out of Nashville. After an initial discovery phase which included canvasing the competitive landscape, we rebranded Stoney River with custom wood-cut illustrations and an earth toned color palette, giving the brand the maturity, yet approachability it craved. From there we developed the tagline “Savor the Experience,” which has been the anchor to the overarching campaign ever since. This restaurant, consisting of 10 locations nationwide, is now able to stand in a category all on its own between its high-end and casual dining competitors, as the only chain creating a unique “casual elegance” dining experience.

Visit the Stoney River website here.

 

New Work: Brookfield Properties World Financial Center Transformation Campaign

March 1, 2013 at 12:13 pm
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The World is Changing. Brookfield Office Properties, owner of Manhattan’s World Financial Center, is renaming and repositioning this renowned four building complex as a community retail destination and office workplace of the future. We were hired to develop a campaign theme to introduce the new name and transformation, as well as communicate that downtown is the place to be – both for office and retail tenants.

New Work: Daroff Design Website

February 20, 2013 at 2:44 pm


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An industry leader in architecture and interior design, Daroff Design came to us to create a completely new website for them, from beginning to end. The result is a fantastically minimal site driven by sector specific icons that support big, beautiful, dramatic imagery of Daroff’s award-winning work.

Visit the Daroff Design website here.

Good Read: Michael Wolff on print advertising

February 20, 2013 at 2:42 pm

 

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While we work in all kinds of formats in this increasingly diversified world, print advertising is not only alive and well, but often one of the most powerful and prestigious tools in a client’s marketing arsenal, and this opinion piece by Michael Wolff supports that very belief. It’s a good read and a great reminder that print still has the potential to tell intriguing, effective stories. We pride ourselves on creating high-impact campaigns and inspiring long-term loyalty, regardless of medium.

Read the full article here.

New Work: ParentLab and journeyBee

February 20, 2013 at 2:35 pm

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We’re so excited to announce the birth of not only ParentLab, but also it’s first product, the journeyBee, a lightweight, pop-up baby crib. We were tasked with naming and branding of the umbrella company, ParentLab, which was established to create smart and saavy family-friendly products, as well as developing naming, branding and collateral materials for their first endeavor, the journeyBee, which has already made it’s television debut on ABC’s The View!

New Work: Waterfont Square Website

February 20, 2013 at 2:32 pm

Munroe Creative Partners design for the Waterfront Square website homepage

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“Discover Philadelphia’s Other Square”. That was both our message and goal in creating the brand new website for Waterfront Square, one of Philly’s premier riverfront residential communities. With luxurious units and amazing amenities, a location just steps from the vibrant Northern Liberties neighborhood and scenic river views up and down the Delaware, the task simply came down to making potential buyers and brokers aware of the space available in this secluded oasis.

Visit the Waterfront Square website here