New Work: Carillon Southlake

May 8, 2013 at 9:03 am

“Everyday Perfection.” Situated in one of the most desirable locations in the North Texas Metroplex, Carillon Southlake provides residents with uniquely designed, custom-built luxury homes. Through the creation of the website, we honed in on the magnificent craftsmanship in every detail of the community, including spectacular entry monuments, winding accent walls and wrought iron adornments, all brought together with the line “A Distinctive Enclave.” From the website, we continued to build an advertising campaign centered around the exquisite details and custom comforts only offered at Carillon.

Visit the Carillon website here.

New Work: 1706 Rittenhouse Square

April 2, 2013 at 9:40 am

 

Only 4 remaining! Hired by Scannapieco Development Corporation while the building was still under construction, we have been able to successfully reach our target audience to convey the unique offerings of the building. Our success can be seen through the countdown in our advertising from 31 full floor residences available when we started, down to 4. Designing everything from street signage and invitations, to print advertisements and direct mailers, Munroe was able to craft a campaign that effectively created a sense of exclusiveness and intrigue.

New Work: Radian Passion Campaign

March 22, 2013 at 9:57 am

 

passion ad 1

 

passion calendar 

passion eblast

 

After working extensively with Radian for the past 4 years on various branding and marketing initiatives, we discovered that what really separated them from their competitors was the passion Radian’s employees demonstrated for making their clients successful. Through this notion, we created an extensive, vibrant campaign showing how each employee’s individual passion ultimately contributed to success. The project has been well received externally and met with an enormous amount of enthusiasm from employees in all departments of the company.

View the microsite & video we created for this campaign here.

New Work: Stoney River

March 4, 2013 at 1:34 pm

SR main ad

 Screen shot 2013-03-04 at 1.24.10 PM

Two years ago, Munroe was tasked with creating a new brand and identity for Stoney River, a steakhouse chain based out of Nashville. After an initial discovery phase which included canvasing the competitive landscape, we rebranded Stoney River with custom wood-cut illustrations and an earth toned color palette, giving the brand the maturity, yet approachability it craved. From there we developed the tagline “Savor the Experience,” which has been the anchor to the overarching campaign ever since. This restaurant, consisting of 10 locations nationwide, is now able to stand in a category all on its own between its high-end and casual dining competitors, as the only chain creating a unique “casual elegance” dining experience.

Visit the Stoney River website here.

 

New Work: Brookfield Properties World Financial Center Transformation Campaign

March 1, 2013 at 12:13 pm
Intro Ad

The World is Changing. Brookfield Office Properties, owner of Manhattan’s World Financial Center, is renaming and repositioning this renowned four building complex as a community retail destination and office workplace of the future. We were hired to develop a campaign theme to introduce the new name and transformation, as well as communicate that downtown is the place to be – both for office and retail tenants.