Case Studies

At Munroe, we don’t just love pushing boundaries and breaking tradition. We love results. Game-changing, business-growing results. We know that achieving those kinds of results starts with listening. Which is another thing we love to do. Check out some of our recent conversations below.

  • quickchek-balloon-casestudy

    QuickChek Balloon Festival

    As title sponsor of the QuickChek NJ Festival of Ballooning for more than 20 years, QuickChek enjoyed tremendous traditional press coverage connected to the festival. However, despite this great coverage, the company’s profile at the event itself was somewhat limited. QuickChek branding did not extend across the festival grounds beyond their store and hospitality tent presence, and there were few opportunities for authentic engagement and interaction across social media.

    Background: A leading fresh convenience retailer serving the Central New Jersey and Metro New York communities, QuickChek is known for fresh and delicious subs, salads and sandwiches, great-tasting, award-winning coffee, quality fuel and above all, friendly people. Serving as their agency of record, Munroe Creative Partners develops strategic promotions and creative across all customer-facing touch… View Article

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  • newcourtland-20th-anniversary-casestudy

    New Courtland 20th Anniversary

    Working closely with the leadership team at NewCourtland, Munroe developed a 20th anniversary campaign that would help them celebrate and recognize all of their incredible achievements over the past two decades, and set the stage for the New NewCourtland. The campaign consisted of a special 20th anniversary logo and tagline, a series of posters, an interactive milestones microsite named “Touchstones” and a celebratory event.

    Background: With it’s roots reaching back all the way to the Civil War, NewCourtland was formed in 1995 after the sale of Presbyterian Hospital to the Hospital of the University of Pennsylvania health system. Its mission is to serve the health needs of seniors, especially those who are vulnerable or poor. The Problem: After the… View Article

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  • quickchek-summercampaign-casestudy

    QuickChek 2017 Summer Campaign

    A leading fresh convenience retailer serving the Central New Jersey and Metro New York communities, QuickChek is known for fresh and delicious subs, salads and sandwiches, great-tasting, award-winning coffee, quality fuel and, above all, friendly people. Serving as their agency of record, Munroe Creative Partners develops strategic promotions and creative across all customer-facing touch points, including out-of-home, point-of-sale, digital and social media.

    Background: A leading fresh convenience retailer serving the Central New Jersey and Metro New York communities, QuickChek is known for fresh and delicious subs, salads and sandwiches, great-tasting, award-winning coffee, quality fuel and, above all, friendly people. Serving as their agency of record, Munroe Creative Partners develops strategic promotions and creative across all customer-facing touch… View Article

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  • Widener-CaseStudy

    Widener University

    The economic recession took its toll on many universities, and Widener was no exception. In addition to a tough economy, Widener’s location—a paling Philadelphia suburb with a reputation for crime—wasn’t helping. The Widener brand needed a strategic repositioning. And that positioning needed to be fortified with smart creative, expertly executed. Munroe Creative Partners was up to the task.

    The organization: Founded and built on leadership, Widener University is an innovative metropolitan university that combines academic quality with career preparation and a commitment to community service. Dynamic teaching, active scholarship, personal attention and experiential learning are key components of the Widener experience.  The problem: The economic recession took its toll on the enrollment figures… View Article

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  • PROVIDENT-CaseStudy

    The Provident Bank

    Established in 1839, The Provident Bank—with branches in 11 counties in northern and central New Jersey— emphasizes personal service and customer convenience for businesses, individuals and families. Now in its 175th year, The Provident Bank needed to communicate to its clients and prospective account holders that it wasn’t just current with changing times, but that it was a bank of the future.

    Background: Established in 1839, The Provident Bank emphasizes personal service and customer convenience for businesses, individuals and families in 11 counties in northern and central New Jersey. The bank offers a broad array of deposit, loan, and investment products as well as trust, fiduciary and wealth management services through its wholly owned subsidiary, Beacon Trust… View Article

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  • HardRock-CaseStudy

    Hard Rock Café

    Founded in 1971, the Hard Rock Café is known throughout the world for its casual, American food with a Southern flair, rock and roll attitude and museum-quality memorabilia collection. When the Hard Rock Café needed to refresh its brand experience at its nearly 200 locations globally, it turned to Munroe Creative Partners.

    Background: Founded in 1971, the Hard Rock Café is known throughout the world for its casual, American food with a Southern flair, rock and roll attitude and museum-quality memorabilia collection. Currently, there are 191 Hard Rock locations in 59 countries around the world. The objective: Hard Rock Café needed to refresh its brand experience at… View Article

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  • Comcast-CaseStudy

    Comcast Diversity & Inclusion Report

    When Comcast NBCUniversal—one of the world’s leading media and technology organizations—wanted to tell the important story of how they go beyond simply setting goals for their Diversity & Inclusion efforts, they turned to Munroe Creative Partners.

    Background: Headquartered in Philadelphia, Comcast NBCUniversal is one of the world’s leading media and technology organizations. The company is the nation’s largest video, high-speed Internet and phone provider and boasts more than 30 news and entertainment networks. The objective: Comcast NBCUniversal wanted to do something few other organizations its size would even consider. They wanted… View Article

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  • Brookfield-CaseStudy

    Brookfield Properties

    Brookfield Office Properties, owner of World Financial Center, wanted to reimagine the 8 million square feet of office, retail and public spaces as a workplace of the future. In need of a new name and identity, as well as an irresistible marketing campaign to help lease more than 2 million square feet, the team turned to Munroe Creative Partners.

    Background: Originally known as the World Financial Center, Brookfield Place is a complex of office buildings located in Lower Manhattan. Overlooking the Hudson River, the site suffered significant damages during the 2001 attack on the World Trade Center. In 2014, the complex was given its current name following the completion of extensive renovations. The Problem:… View Article

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  • Continuum-CaseStudy

    Continuum Health Alliance

    Healthcare Reform presented multiple challenges to doctors, health systems and enterprises alike. With more than 15 years’ experience operationalizing solutions that improve the quality of patient care while reducing overall costs, Marlton, NJ based Continuum Health Alliance wanted to capitalize on the opportunity. Recognizing they had an identity and messaging platform that didn’t match their robust capabilities, they turned to Munroe Creative Partners for help.

    Background: Continuum Health Alliance, a new paradigm for the practice of medicine, designs, implements and manages a next generation “platform as services” solutions and strategies that transform the practice of medicine.  The problem: Healthcare Reform presented multiple challenges to doctors, health systems and enterprises alike. With more than 15 years’ experience operationalizing solutions that improve… View Article

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  • RADIAN-CaseStudy

    Radian

    Radian, one of the largest private mortgage insurance companies in the nation, had a problem. The market was commoditizing, and they needed a way to differentiate itself that didn’t just maintain the status quo, but defined the intangible and built value. As Radian’s agency of record for more than six years, Munroe Creative Partners stepped in and got to work.

    The organization: Headquartered in Philadelphia, Radian is a credit enhancement company that connects lenders, homebuyers, investors and loan servicers through a variety of services, including private mortgage insurance and related risk management products. The problem: The products, services and pricing surrounding private mortgage insurance were increasingly commoditizing. Radian needed to communicate what differentiated them from… View Article

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  • Naxion-CaseStudy

    Naxion

    Founded in 1911, NAXION—formerly National Analysts Worldwide—needed to communicate relevancy in the 21st century. Seeking to leverage its 100-year history while simultaneously showcasing its exceptional advanced research methods, the firm turned to Munroe Creative Partners for help.

    Background: Created in 1911, NAXION—formerly National Analysts Worldwide— guides shrewd, confident business decisions based on exceptional integration of advanced research methods, marketing acumen, and target industry perspectives. The Problem: As a 100-year old company that provides business decisions based on an exceptional integration of advanced research methods and target industry perspectives, National Analysts Worldwide, needed… View Article

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  • 10Rittenhouse-CaseStudy

    10 Rittenhouse

    Announced with great excitement and anticipation, initial sales of 10 Rittenhouse suffered due to the historic economic recession. With more than two-thirds of the building’s residences left to sell, owner iStar Financial Inc. sought the residential property marketing expertise of Munroe Creative Partners.

    Background: Designed by renowned architect Robert A.M. Stern, 10 Rittenhouse Square is the only new construction luxury residential building on Rittenhouse Square. The problem: Announced with great excitement and anticipation, sales of the über luxurious offering were ultimately disappointing due to the historic economic recession. In 2010, the owner of the building was foreclosed on… View Article

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  • StatenIsland-CaseStudy

    Staten Island Museum

    The Staten Island Museum—New York City’s only general-interest museum wanted to expand its site by an additional 25,000 square feet. Recognizing that in order to successfully raise its profile and the funds necessary for expansion it first needed to reinvigorate its brand, the museum turned to Munroe Creative Partners.

    Background: Founded in 1881, the Staten Island Museum is the only general-interest museum in New York City. The museum’s mission is to preserve, research and exhibit significant objects and themes related to natural science, art and local history. The Problem: Serving over 80,000 people each year, the Museum wanted to realize a dream 40 years… View Article

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  • LibertyPropertyTrust-CaseStudy

    Liberty Property Trust

    Liberty Property Trust, an $8.2 billion real estate investment trust with more than 105 million square feet of industrial and office space throughout the United States and the United Kingdom, wanted a smart solution for maximizing their recent rebrand. With expertise in creating sleek, digitally integrated systems that ensure brand alignment and consistency, Munroe Creative Partners had just the solution.

    Background: Liberty Property Trust is a $8.2 billion real estate investment trust with more than 105 million square feet of industrial and office space throughout the United States and the United Kingdom. Founded in 1972, Liberty develops, acquires, leases and manages properties with the mission to enhance people’s lives through extraordinary work environments. The Problem:… View Article

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