Background:
Founded in 1971, the Hard Rock Café is known throughout the world for its casual, American food with a Southern flair, rock and roll attitude and museum-quality memorabilia collection. Currently, there are 191 Hard Rock locations in 59 countries around the world.

The objective:
Hard Rock Café needed to refresh its brand experience at its nearly 200 locations globally. Seeking to reinvigorate the Hard Rock experience in the hearts and minds of guests, the legendary restaurant brand turned to Munroe Creative Partners.

The solution:
Fusing rich, sepia-tone imagery of rock-n-roll culture, bold typography and messaging infused with attitude, Munroe Creative Partners created a framework that set the stage for the stars of the show: Hard Rock’s legendary food and drink. Working in lock-step with the Hard Rock team and a menu engineer, Munroe Creative Partners developed a comprehensive system of four-walls marketing materials designed to simultaneously reinforce the brand experience and drive sales.

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