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Select a client Abuelo’s Mexican Restaurants Advanta Corporation Al Copeland's Family of Restaurants Albert M. Greenfield and Co. Andalex Group Beneficial Savings Bank Blank Rome LLP Campbell Soup Company - Foodservice Division Cephalon City of Philadelphia Department of Behavioral Health Clemens Construction Company CN8 Comcast Congregation B’Nai Israel Day & Zimmermann Delaware Investments Delaware Valley Regional Planning Commission DIFA Disney Vacations Dranoff Properties DSG Dunkin’ Donuts Electronic Ink Episcopal Relief & Development ESPN Fireman Hospitality Group FirstService Williams Fox Medical Equipment, Inc. Furr's Buffet & Furr's Fresh Buffet Greenbaum Rowe Smith & Davis LLP HealthFusion Hill International Hoboken Floors Institute for Transportation & Development Policy IX Energy J.P. Morgan JG Wentworth Financial LibertyPointe Bank Lubavitch of Bucks County McCormick Taylor McLean Packaging Mercedes Benz of Greenwich MetLife Midlantic Jet Aviation Services Morris James LLP NBC Universal NewCourtland Elder Services NutriSystem O'Neill Properties Group O2GO Bottled Water Park 21 Hospitality Group, LLC Pennsylvania Academy of the Fine Arts Philips International PJM Interconnection PNC Wealth Management Advisors Pond Lehocky Stern Giordano Prudential Douglas Elliman Radian Group Inc. Radnor Trust Ready-to-Hire Rush Enterprises Scannapieco Development Corporation SL Green Realty Corporation StoreBoard Media Stream TV Networks Sunoco Welcome America! Tasty Baking Company The Falcone Group The Mission Centers of the Episcopal Church The Moinian Group The Switzer Group The Westin Mt. Laurel Tiferet Bet Israel Total Merchant Services Tumi Luggage Turano Baking Company Ubiquitous Media UBS United Way of Southeastern PA UPenn Abramson Cancer Center USI Affinity Veneto Hotel & Casino Winick Retail Brokerage ZanyBrainy

 

The Case

Abuelo’s is a Dallas, Texas based upscale Mexican restaurant concept serving authentic cuisine in an impressive courtyard setting. Seeking to facilitate further nationwide growth and enhance their customers’ perceptions, Abuelo’s turned to Munroe Creative Partners for brand leadership and expertise.

 

Our Approach

Munroe developed a new tagline “The Flavor of Mexico” and a strong visual identity that uses rustic earth and clay tones with old-world style typography. The new brand is substantial, authentic and connected to the community. Senior-level art-direction at photo shoots ensured images worked hard to increase sales and reinforce brand personality.

 

The Result

Applying the new brand across all marketing materials, Abuelo’s enjoyed increased sales in its individual restaurants, as well as increased brand-affinity and loyalty. Additionally, the company as a whole focused their long-term objectives, facilitating strategic nationwide growth.