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The Case

Comcast Networks, the division of Comcast dedicated to creating distinctive entertainment, sports, lifestyle and children's programming, needed a mechanism to enhance effective interaction with local market affiliates. Seeking a solution that drives sales as well as increase awareness, Comcast turned to Munroe Creative Partners for their extensive expertise in B2B communications. 

Our Approach

Munroe helped define the content, structure and parameters of a new quarterly newsletter for affiliates. Showcasing seven popular network brands, the latest news, schedules and upcoming events and promotions, the newsletter is presented in a fun and engaging visual format. The name - Comcast Networks Quarterly - and logo communicate a strong identity that is effectively built upon each quarter.

The Result

The newsletters have helped Comcast sales professionals streamline their efforts, resulting in more sales. Additionally, network affiliates consider the newsletter a valuable promotional tool, giving Comcast’s message additional reach to an important audience.