Partner / Content Strategy DirectorNew York, Philadelphia
Sara’s passion for marketing communications is fortified with over 15 years’ experience on both sides of the Atlantic. Sara gets particularly excited about strategic brand development, on- and off-line advertising, cross-channel marketing, interactive marketing and application development, search engine optimization, social media and PR, not to mention editorial feature writing and editing. No stranger to fast-paced, rapidly growing business environments, Sara is uniquely adept at working with brands in order to build smart, scalable marketing campaigns that are innovative, arresting and measurable. Working out of both the Philadelphia and New York City offices, Sara collaborates closely with all teams to ensure brand campaigns and communications are compelling and effective. In addition, Sara leads the efforts for clients such as WebMD/Medscape, Continuum Health, Radian Guaranty, The Principal Financial Group, Cora Capital, Comcast NBCUniversal, Merck, GE Power and Water, Xaxis, and QuickChek, among others. When she’s not in the office, Sara can be found stressing out over how to use all the vegetables in her weekly farm share, trying out a new recipe or hanging out with noisy cat, Meows-a-Lot and her eternally goofy rescued pit bull, Zola.
What is your favorite place in the world?
The Isle of Tiree, Inner Hebrides, Scotland.
What is a pastime you wish would make a comeback?
Sending thank you notes.
If you could have an endless supply of any food, what would you choose?
Smoked salmon. And gin.
If you could have a superpower, what would it be?
Grace. Coordination. Balance.
What is your most embarrassing moment?
I can’t remember, but it probably involved bumping into a wall or tripping over my own feet.
You are stranded on an island, what three things do you bring?
Corey, Zola and Meows-a-Lot.