New Work: QuickChek Balloon Festival

August 15, 2016 at 3:52 pm




A leading fresh convenience retailer serving the Central New Jersey and Metro New York communities, QuickChek is known for fresh and delicious subs, salads and sandwiches, award-winning coffee, quality fuel and friendly people. Serving as their agency of record, Munroe Creative Partners develops strategic promotions and creative across all customer-facing touch points, including out-of-home, point-of-sale, digital and social media.

Title sponsor of the QuickChek NJ Festival of Ballooning for more than 20 years, QuickChek tasked Munroe with extending their brand presence across the festival and creating opportunities for authentic engagement and interaction across social media

Munroe conceptualized a self-guided interactive photo scavenger hunt that engaged attendees in a playful way. Five QuickChek-branded “cut-outs” were designed and placed in high-traffic areas around the festival grounds. Attendees were enticed to take photographs with the cut-outs and share them on social media, which made them eligible to receive coupons for QuickChek products and entered them to win a $50 QuickChek gift card, driving additional traffic to stores after the festival.

This interactive element successfully increased QuickChek’s branding across the festival in a way that was authentic, while simultaneously supporting the brand pillars of quality, fresh, delicious food and commitment to community.

The festival cut-outs and scavenger hunt complemented the enhanced store and hospitality tent branding, which featured larger-than-life product photography and appetite-inducing directional messaging to help festival-goers navigate the QuickChek experience.

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