The Wanamaker Building Brand Refresh

January 17, 2019 at 11:06 am

The Wanamaker Building, a landmark destination here in Philadelphia, has historically been known as “the Macy’s building” due to its 100-year retail history. With upcoming office space available for lease, the building needed to reclaim its identity and change perceptions to retain existing tenants and attract prospective creative/tech firms.

To achieve this, we positioned the brand as a space that inspires across our print collateral and social media channels. In tandem with our rebranding efforts, the Wanamaker team added extensive upgrades and renovations to the lobby as well as other areas of the building to create a more modern, inviting and inspiring feel. Click HERE to view the work.

In addition to traditional and digital marketing, the brand is at the heart of the physical building itself. Nowhere is this more evident than the brand new tenant lobby with the brand carved into marble and showcased on the impressive 350sf media wall, inspiring lighting design and sparkling twin escalators. This refreshed, contemporary aesthetic, combined with the breathtaking historic details and architecture create a space that tenants can walk into every day and feel inspired.

This rebrand conveys to the world that the new-and-improved Wanamaker Building is proud to embrace it’s past while inspiring future generations of innovators and creative thinkers.

Check @thewanamakerofficebuilding out on Instagram to see before and after photos of the lobby. As always, you’re more than welcome to visit in person!

New Work: Beacon Trust

April 2, 2014 at 12:55 pm

Screen Shot 2014-06-02 at 8.36.46 PMstationery_beacon

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Screen Shot 2014-06-02 at 8.42.43 PMScreen Shot 2014-06-02 at 8.41.13 PMScreen Shot 2014-06-02 at 8.43.47 PMA full service wealth management firm with decades of proven success, superior solutions and exceptional client service, Beacon Trust knew they needed a rebrand that would show their customers exactly who they are and what they stand for. Beacon Trust represents a new age in wealth management services, making every interaction with every customer productive, personal and meaningful – all of which their new branding conveys.

 

Success: Blue Betty

October 10, 2013 at 3:20 pm

In 2012, Carey Ferrante reached out to Munroe to create a brand for her new and unique business, Blue Betty, a mobile boutique packed with everything from quirky décor to vintage dresses. Munroe drew inspiration from their style, and designed the logo, business cards and exterior to their 1966 Scotty Gauchp camper. Recently, the stylish fashion truck and its owners, were featured on the cover of PULSE Magazine, with a full-page article acknowledging their success!

Read the whole article here.

Timeless Work: Pennsylvania Academy of the Fine Arts

August 27, 2013 at 11:21 am