Concepting, storyboarding, and animating for a global student audience
We always enjoy partnering with College Board on their student advertising, but this past summer our partnership went global!
Since 2017, we’ve been helping promote College Board’s college planning programs and services, but that support is typically focused on reaching students in the U.S. So, when College Board approached us about a start-to-finish campaign targeting international students, we couldn’t wait to dive it.
Working closely with the client’s international marketing team, we concepted, storyboarded, and animated a series of scroll-stopping ads promoting the opportunities College Board offers international students. Both static and video ran on social platforms from all corners of the world—from Canada to Brazil to Turkey to South Korea.
The project was a great introduction to working with the international marketing team, and we can’t wait to see where our partnership takes us next!