Located in the scenic countryside just outside Philadelphia, Chester County’s historic Brandywine Valley offers world-class gardens, cultural attractions, charming towns, and wide-open landscapes. To inspire overnight stays and encourage travelers to explore beyond a day trip, we created a vibrant integrated campaign anchored by Longwood Gardens.
Brandywine Valley: Lighting Up Summer in the Brandywine Valley
Our Role
Advertising
Social
Video
Built around the annual theme of Light, the campaign celebrated moments that glow: from illuminated garden experiences to lively evenings in historic main streets. A dynamic TV spot invited audiences to visit the Brandywine Valley and “light up the moments that become memories.”
Digital ads and social graphics extended the message, showcasing gardens, art, culinary experiences, and beverage trails throughout the Brandywine Valley.
Outdoor placements invited travelers to experience the charm, culture, and natural beauty of Chester County—illuminating a destination where unforgettable moments await around every corner.
A dedicated website showcased the beauty and variety of experiences waiting just beyond Philadelphia’s city limits while promoting Longwood Gardens hotel packages as a gateway to a longer stay in Chester County.
Through integrated storytelling, the campaign brought new energy to Brandywine Valley tourism and encouraged audiences to discover everything that makes the region shine during the summer season.
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