Our extensive brand discovery process included full-day brand workshops with key stakeholders where we honed-in on Colorcon’s point of differentiation and reasons to believe in support of the brand’s refreshed, modern position.

We introduced Working Together for a Healthier World after identifying that what truly sets Colorcon apart is the combination of its innovative, leading-edge science with its exceptional, above-and-beyond partnership and solution-forward service. It’s this unique, irreplicable superpower that enables novel medicines to go from concept to commercialization, quickly and easily.

A refined logo and scalable brand architecture was developed to maximize brand equity while also bringing a contemporary, streamlined sensibility. It served as the anchor for a universal visual system that can be used across all platforms and product lines. This included Colorcon’s Nutra division, where we delivered a refreshed identity that clearly communicates its nutritional focus while leveraging the organization’s rigorous, pharmaceutical quality and safety standards.

To communicate Colorcon’s new position boldly and powerfully, we designed, developed and launched a new website with an intuitive user experience, clearer navigation, and a simple, scalable content structure that enables audiences to quickly find what they need.

Marketing collateral and communication tools were created to support Colorcon’s business units across the enterprise, ensuring all brand touchpoints were consistent and cohesive.

We developed a comprehensive set of product brochures to better support and enable engagement across the entire sales lifecycle.

Confident, collaborative, and consistent, Colorcon’s new global brand supports its role as a trusted partner to the world’s leading pharmaceutical companies, positioning the organization for long-term growth.