Colorcon’s Opadry was the original film coating innovation, a breakthrough that established the company as the category leader. For decades, Colorcon was renowned across the pharmaceutical and nutraceutical industries for its expertise, quality, and innovation. But as new competitors entered the market with bold messaging and big promises, Colorcon needed to remind the market of what had always set the brand apart.
Colorcon: Reinforcing Leadership in Film Coatings
Our Role
Strategy
Advertising
Digital
Social
Video
Working closely with leadership and global sales teams, we developed a strategic campaign centered around the idea “When it counts, count on us” — a message designed to reinforce the confidence, partnership, and proven expertise that distinguish Colorcon.
The campaign was brought to life through a highly coordinated global marketing ecosystem designed to create consistency and impact across every customer interaction. From LinkedIn advertising and infographics to sales enablement tools, digital experiences, and trade show assets, every touchpoint worked together to reinforce Colorcon’s leadership story in a unified and compelling way.
A centralized digital experience served as the hub for the campaign, bringing together the story, proof points, and campaign video in one streamlined destination designed to drive engagement and generate leads.
The initiative became a scalable communications platform used across both internal campaigns and external marketing efforts, empowering employees and sales teams alike while elevating how Colorcon showed up across the industry.
The result was a campaign that reasserted Colorcon’s leadership by shifting the conversation away from price and back to the value of expertise, reliability, and partnership.
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