Live! Casino & Hotel Philadelphia opened in early 2021 during the height of the pandemic, missing the opportunity for a proper debut. When it was time to make some noise, Live! turned to our team to relaunch the brand with a bold campaign staking its claim as Philadelphia’s premier destination for gaming, dining, and nightlife.
Live! Casino: Game On, Philadelphia
Our Role
Strategy
Branding
Advertising
Social
Video
Media & Analytics
The campaign came to life with bold visuals and confident messaging, capturing the electric atmosphere of the nightlife, gaming, dining, and entertainment. Appearing across outdoor, print, and digital placements throughout Philadelphia, the integrated campaign reminded the city that the ultimate night out was waiting just steps from the stadiums.
Digital played a major role in amplifying the campaign and reaching audiences where they spend their time. Bold, high-contrast creative and punchy messaging carried the Game On attitude across screens, keeping Live! Casino top of mind while driving excitement, engagement, and visits to Philadelphia’s newest entertainment destination.
To ensure consistency across every touchpoint, we developed a dedicated campaign brand guide. The guide established the visual style, messaging tone, typography, and graphic treatments that defined the campaign, allowing Live! teams and partners to activate the brand confidently across advertising, promotions, and in-property experiences.
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