During Blood Cancer Awareness Month each September, the Lymphoma Research Foundation (LRF) asks us to help the organization bring together the lymphoma community to harness its power, drive awareness, educate the public, and raise funds to support life-saving research by shining a light on lymphoma.
Lymphoma Research Foundation: Fighting It by Lighting It
Our Role
Strategy
Advertising
Social
Light It Red for Lymphoma is LRF’s grassroots initiative to bring lymphoma awareness to the global conversation by lighting buildings, landmarks, bridges, monuments, and homes red.
We sparked these efforts with a campaign focused on encouraging people and businesses to bring attention to this critical cause.
To assist patients, survivors, caregivers, and families in understanding their diagnosis and ensuring they have access to the support and resources they need, we created social, print, and out-of-home ads, including over a hundred billboards that ran nationwide.
As LRF works to eradicate lymphoma and serve those touched by the disease, we will continue to offer them myriad ways for its audiences to take action that we all hope eventually leads to a cure.
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