Putting a playful spin on quoting mortgage insurance
When the spring of 2021 arrived, Radian (and let’s be honest, the world) was ready to refresh, reset, and give people a reason to smile.
We took that wish and turned it into an affable campaign that connected with their customers and compelled them to quote mortgage insurance with Radian.
Our Quote Happy campaign combined upbeat messaging, an irresistible smile icon, and the promise of receiving prizes to deliver results for Radian and generate positive vibes for the people they work with.
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