Cuddl Duds has been the leading brand in warm layering for over 50 years, during which they’ve been at the forefront of textile innovation and performance technologies. So when they wanted to experiment with hyper-local targeting in one of the country’s most notorious winter weather cities, we staged a takeover at Chicago’s Lake/Red Line “L” station that included platform posters, interior car cards, digital advertising and more—making the brand’s messaging (and super-cozy layers) irresistible to chilled riders.