In an increasingly tech-driven industry, Girard, the wealth management division of Univest Bank, wanted to differentiate itself without abandoning its parent company’s brand equity and energy. Working closely with Girard leadership and key strategic partners, Munroe developed a brand that positions Girard as a person-centered wealth management firm, all while remaining faithful to the strength and stability of the Univest brand.
The brand identity conveys momentum, progress and positivity. The brush style acts as a signature, indicating the personal, human-centered experience Girard offers clients. Each touchpoint portrays professionalism with personality – the kind of approachability clients want when planning their financial and life goals.
Further fostering this emotional brand connection is the open, friendly and easy invitation to Meet Girard.
Featuring engaging everyday stories about the real-life impact of successful financial planning, our advertising campaign positioned Girard not just as an effective advisor, but also as a trusted friend.
Using a conversational tone and relatable storytelling, Girard invites prospective clients to envision their future best life, creating an opportunity for both emotional and intellectual engagement.