In order to show audiences the benefit of nonstop flights while simultaneously creating urgency, we needed to make people feel like their next getaway is just a flight away (but won’t wait around to take off). Hurry Up & Relax became the campaign line, empowering travelers to get to their next adventure.

With this transportive and to-the-point campaign created, we took over the airport with our message—understanding that we needed to reach our traveling audience where they are.

Embodying the attitude of the city it represents, the Hurry Up & Relax campaign was direct and real, reaching travelers across multiple channels, including digital out-of-home (Vistar), streaming and in-airport TV (Hulu/Reach TV), radio (Audacy), and Meta platforms ensuring that wherever people were, they were inspired to book their next adventure.

To engage our audiences outside of the airport, we developed a paid social media campaign, Google search ads and broadcast radio spots to continue to create leads on bookings.

Our campaign’s precise strategy and transportive creative delivered real impact across every touchpoint. We showed up often, stayed top of mind, and gave travelers a reason to act.