A leader in the fresh convenience category, QuickChek has been serving its communities in Northern New Jersey and New York for over 50 years. Proud of their roots, when it came time for a large-scale partnership opportunity that would allow them to increase notoriety and brand recognition, they went big and blue—the New York Giants. With this 3-year partnership underway, the Munroe team worked to develop a fully integrated campaign to introduce QuickChek as the Official Sub of the New York Giants.
From the initial strategy to the campaign’s visual identity, launch activations and in-store signage, this campaign had to be bold. As eye-catching as it is mouth-watering, we created a look that cuts through clutter in a competitive outdoor market.
We helped QuickChek bring new subs to market as the star players of the campaign. To start the conversation, we generated buzz with a dynamic launch event full of giveaways, food and a New York Giants alum appearance from David Tyree.
With this confident identity created, we continued rolling out the new official sub promotions and campaign, understanding the significance of in-store integration, as well as a social-forward approach, reaching new and existing audiences for this exciting new partnership.
Our audience-growing, 360-integrated approach merged the established looks of two powerful brands. Leveraging the shared values of quality, commitment and community, this strategic collaboration creates the foundation for an ever-growing partnership the community can feel proud of.