Digital Advertising on Instagram - QuickChek and the New York Giants Partnership

QuickChek: The Official Sub of the New York Giants

A leader in the fresh convenience category, QuickChek has been serving its communities in Northern New Jersey and New York for over 50 years. Proud of their roots, when it came time for a large-scale partnership opportunity that would allow them to increase notoriety and brand recognition, they went big and blue—the New York Giants. With this 3-year partnership underway, the Munroe team worked to develop a fully integrated campaign to introduce QuickChek as the Official Sub of the New York Giants.

Our Role
Out of Home
Food Packaging Design - QuickChek & the New York Giants branded Sub Wraps

From the initial strategy to the campaign’s visual identity, launch activations and in-store signage, this campaign had to be bold. As eye-catching as it is mouth-watering, we created a look that cuts through clutter in a competitive outdoor market.

Out of Home Advertising - QuickChek: The Official Sub of The New York Giants Billboard

We helped QuickChek bring new subs to market as the star players of the campaign. To start the conversation, we generated buzz with a dynamic launch event full of giveaways, food and a New York Giants alum appearance from David Tyree.

Organic Social Media Marketing - Countdown To GIANT announcement - Creating Buzz in Regard to Upcoming Campaign Events
Traditional Advertising - Meet a New York Giants Legend Post Card
Event Marketing - New York Giants Legend David Tyree Catching a QuickChek Sub at Campaign Event

With this confident identity created, we continued rolling out the new official sub promotions and campaign, understanding the significance of in-store integration, as well as a social-forward approach, reaching new and existing audiences for this exciting new partnership.

Event Marketing - Large Banner Advertising - Official Sub of the New York Giants
Print Design - QuickChek and the New York Giants Official BOGO Coupons
Out of Home Marketing - Subway Poster Designs - The Official Sub of the New York Giants by QuickChek

Our audience-growing, 360-integrated approach merged the established looks of two powerful brands. Leveraging the shared values of quality, commitment and community, this strategic collaboration creates the foundation for an ever-growing partnership the community can feel proud of.

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