As Fresh Convenience leader, QuickChek has always understood the value of providing customers choice, quality, and convenience. This deep understanding has driven real estate decisions, product mix and operational innovations for more than 50 years. So when the COVID-19 pandemic disrupted every aspect of daily life, we jumped into action to answer the needs of our customers and communities with delivery. The results have been amazing.
Stay at home orders, virtual school and remote working means that more people are online and social media than ever. So naturally, we set out to develop a killer core video asset that defines the problem, gives an easy solution, and connects emotionally, driving new and existing customers to action.
Billboards and owned media assets were leveraged to communicate this new convenient offering to customers in close proximity of QuickChek stores. Since their daily habits had changed, we needed to give them a new way to get their favorite QuickChek items.
Working closely with our media partners, we expanded our digital advertising to connect directly with sports fans via the popular sports betting app, Draft Kings. Our killer video asset was quickly and efficiently adapted to feature an authentic football them, working seamlessly with a fully integrated digital experience.
More customers in late night daypart
Sales over traditional in-store shoppers
of Annual Goal after 12 weeks
So far, results have been tremendous. Significant increases in historically sluggish dayparts indicate the acquisition of a net-new customer. Best of all, satisfaction is high, typical basket size is 2x traditional in-store shoppers, and delivery is already performing at 116% of annual goal, after just 12 weeks.