Following a series of acquisitions and organic expansion overseas, Oliver Healthcare Packaging was an international company in need of a strong brand and digital experience to realize their position as a global leader. Big fans of global domination, Munroe was excited to help.
This is now a site that is not only beautiful and robust, but also full of rich, easy-to-find content using simple tools and features. What a difference for Oliver.
Vice President, Global Marketing
First, we set out to define who Oliver is. What we discovered is who Oliver isn’t. Oliver isn’t a packaging company that dabbles in healthcare. Oliver is a healthcare company with unrivaled expertise in packaging. This insight drove every decision: what we look like, what we sound like, why we do it.
Next, we deepened our understanding of Oliver’s customers. Their personas. Their hangups. And how our website can answer their questions and convert them from curious skeptics to loyal enthusiasts.
increase in users
increase in form submissions
increase in page views
With our brand promise solidified and our customer personas defined, it was time to leverage smart, strategic technology. Built on a HubSpot platform, Oliver’s 100+ page website utilizes API technology and firmographic data, tailoring the website experience in real time based on the user’s company size, specialty and location.
We also enhanced lead generation on the site and developed intuitive, actionable tools for measuring engagement and tracking conversions.
Oliver’s new brand is the perfect marriage of powerful messaging and beautiful design enhanced by seamless functionality and technology. The culmination of months of strategic planning and creative execution, Oliver’s new brand and enhanced website position them well for scalable global growth.