A one-stop shop with over 170 stores in New York and New Jersey, fresh convenience leader QuickChek had long established a loyal following for its award-winning hot coffee. But as tastes and trends started to favor iced coffee, QuickChek wasn’t getting the iced coffee cred, or sales, it deserved. Working closely with QuickChek leadership, Munroe developed a fully-integrated campaign to introduce QuickChek fresh-brewed coffee to younger audiences who, despite knowing the QuickChek brand, weren’t connecting it to the Instagram-friendly, dessert-inspired iced coffee drinks they were craving.
QuickChek Fresh Brewed Ice Coffee Campaign
Our Role
Strategy
Creative
Digital
Digital
Video
Experiences
Analytics
Instantly recognizable for its engaging visual style, vibrant colors, and bold, 3-D type, the resulting campaign introduced fresh brewed iced coffee in an exciting new way. Leveraging research that revealed customers’ strong desire for personalization, the tagline “Make It Yours” was an energy-filled call to action, welcoming iced coffee lovers to customize their drink exactly the way they like.
Our high-energy campaign video was deployed across YouTube, Hulu, Roku, Facebook, Snapchat and Instagram stories. It was also recognized by the Academy of Interactive and Visual Arts, earning Silver at the 14th Annual W3 Awards.
Munroe’s campaign strategically integrated OOH, digital, digital video, social media, email, website, mobile app, traditional and digital radio, and in-store POS and environmental signage.
Our 360, integrated approach harnessed the power of smart, strategic media and targeting combined with arresting, indelible creative to raise awareness and drive traffic and sales. Which always perks everyone up.
5%
increase same store traffic
19%
increase aided awareness
14%
increase unaided awareness
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