Temple University Student Housing Branding

The Nest at 1324

The Nest at 1324 is a new take on urban student housing. Located near Temple University and designed by Bock Development Group, the Nest offers students a truly luxurious residential experience. Because the off-campus student housing market in Philadelphia is very competitive, the leadership team at Bock knew they would need to be strategic about the brand’s identity, positioning and promotion. They engaged Munroe to create a brand and marketing plan that would excite prospective Gen Z residents and compel them to action.

Our Role
The Nest at 1324 North Broad Logo Design
Brand Identity for Higher Education
Website Design for Real Estate
Stationery Graphic Design in Education

We knew the Nest’s brand had to be authentic. Which meant it had to be simple, modern and welcoming, like the luxury high-rise itself. This insight drove every decision we made for the brand – from visual language to conversational tone and intuitive user experience.

Online Marketing Ad Mural

With a goal to lease up within 15 months, Munroe developed a robust marketing strategy leveraging digital media, including behavioral retargeting, display ads on Temple-specific websites, and search engine campaigns targeting both students and their parents.

Social Media Marketing with Influencers for The Nest Student Housing
Social Influencers for Online Marketing Camapign


pre-leased within first 4 months


over industry standard for digital click-through rate


greater digital conversion rate than the industry standard

The Nest Advertising Brochure

Further enhancing our 360 marketing program was an opt-in text program, email marketing, brand ambassador and social media influencer campaigns, and various on-site open houses and events. Leveraging audience research, we also created tailored campaigns for parents – who often had the final say in where their young adult children would start to build a nest of their own.

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