Following a series of acquisitions and continued business growth, Radian needed a way to unify the many stories shaping the company—from technology innovation and product expansion to DEI initiatives, employee resource groups, and community impact—under a single, cohesive narrative.
Radian: Together as One
Built around the idea that Radian’s greatest strength comes from the collective impact of its people, innovation, and partnerships, we developed Together as One—a yearlong integrated campaign centered around a digital hub experience and supported by a companion printed “share-of-desk” calendar that kept the campaign visible year-round.
Designed as an ongoing engagement platform rather than a traditional campaign, the experience transformed monthly communications into connected storytelling moments across digital, social, email, video, and print. The digital hub became the center of the experience, housing videos, timelines, educational resources, employee stories, and interactive content in one centralized destination.
A flexible visual system allowed the campaign to evolve month to month while maintaining a cohesive identity. Each month introduced a new theme and supporting content, creating recurring touchpoints that engaged employees, customers, and partners throughout the year. Campaign moments highlighted topics ranging from technological innovation and customer appreciation to Women’s History Month and Pride initiatives.
Coordinated social content, email marketing, motion graphics, downloadable collateral, and interactive storytelling transformed corporate communications into experiences that felt more dynamic, accessible, and human. The result was a connected campaign ecosystem that transformed annual communications into an ongoing brand experience.