Twice Daily wanted a high-energy solution to increase rewards enrollment, boost promotional item sales, drive store traffic, and strengthen customer loyalty during the summer season. To achieve those goals, we created the Summer of Fun Sweepstakes, an eight-week promotion packed with prizes, exclusive rewards opportunities, and fresh reasons for customers to engage throughout the summer.
Twice Daily: Kicking Off Summer with a Seasonal Sweepstakes
Our Role
Advertising
Digital
Social
Video
Inspired by the spontaneity and excitement of summer, the campaign transformed routine store visits into opportunities to win. A series of playful, short-form videos introduced each week’s prizes, maintained momentum throughout the promotion, and gave the campaign a vibrant personality customers could connect with.
A fully integrated communications strategy ensured the promotion stayed top of mind. In-store signage, email marketing, paid media, and organic social content worked together to drive participation, highlight weekly prize offerings, and encourage ongoing engagement with the Twice Daily rewards program.
At the center of the experience was a dedicated campaign landing page that served as the hub for all sweepstakes activity. Updated weekly with new prizes and entry opportunities, the site also featured an interactive quiz that helped visitors discover their “summer vibe,” adding a layer of entertainment and shareable content to the promotion.
Through a cohesive blend of digital, social, email, and in-store activation, the Summer of Fun Sweepstakes successfully elevated awareness of the Twice Daily rewards program, increased customer engagement, and delivered an entertaining seasonal experience that kept customers coming back throughout the summer.
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