Philadelphia International Airport offers a wide range of accessibility services designed to make travel easier and more welcoming for everyone. But those resources were often fragmented and difficult to discover. We created AccessPHL, a unified program and awareness campaign that brings the airport’s accessibility offerings together under one recognizable identity, making support easier to find, understand, and access throughout the passenger journey.
AccessPHL: Access for Every Journey
Our Role
Strategy
Branding
Creative
Digital
Video
Video brought the AccessPHL story to life through the people and experiences at the heart of the program, demonstrating how PHL’s accessibility resources help travelers navigate the airport with greater confidence and independence.
Social content and printed communications introduced travelers to AccessPHL while highlighting specific services and resources available throughout the airport. Each touchpoint directed audiences to the AccessPHL web hub, creating a central and fully accessible destination to learn more and plan for their journey.
Throughout PHL, digital displays, signage, and information-area messaging made AccessPHL visible at the moments travelers might need it most. Clear, welcoming communications connected passengers directly to resources while reinforcing the airport’s broader commitment to accessible travel.
A comprehensive brand guide established a consistent identity, voice, and visual system for AccessPHL across every channel. More than a campaign, AccessPHL created a scalable platform that unifies PHL’s accessibility efforts today while providing a foundation for new programs, services, and communications in the future.
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