Despite major investments in infrastructure and passenger experience across Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE), awareness remained low among both employees and the public. Audience research revealed a clear opportunity: People care about the future of their airports—the challenge was shifting the conversation from individual projects to a larger story of progress.
TransformPHL: A Platform for Progress
Our Role
Strategy
Branding
Advertising
Digital
Social
Video
Media & Analytics
PHL partnered with us to develop TransformPHL, a branded platform designed to bring the airports’ many initiatives together under one recognizable identity while increasing awareness, engagement, and brand affinity across audiences.
The platform was supported by an integrated communications strategy spanning social media, video, email marketing, employee communications, and in-airport signage—ensuring consistent visibility across both internal and external audiences.
761K
Social Impressions
17K
Website Views
71%
Web Hub Engagement Rate
Built to align with PHL’s new brand and Good Things Start Here platform, TransformPHL provides a consistent way to communicate projects from planning through completion. A modern visual identity, dedicated digital hub, and project-specific landing pages created a central destination where audiences could learn more about the improvements shaping the airports’ future.
More PHL Airport Projects
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