PHL Wingmate Pass: Don’t Miss a Moment

PHL partnered with us to increase awareness, establish a recognizable identity for Wingmate, and drive pass registrations. To build recognition, we first developed a distinct visual identity for the program that aligned with PHL’s broader brand system. A wing-inspired logo became an ownable brand asset, creating a consistent presence across every touchpoint.

Audience research and market analysis revealed that Wingmate isn’t just about airport access—it’s about helping people show up for important occasions. That insight became the foundation for Don’t Miss a Moment, repositioning Wingmate from a functional pass into an emotional extension of the travel experience.

Through video, social, digital advertising, and storytelling, the campaign highlighted the moments that matter most—from helping a nervous first-time flyer navigate the airport to welcoming a loved one home at the gate. Audience-specific creative spoke to caregivers, greeters, explorers, and event attendees, while reinforcing a shared message: Don’t miss a moment.

The result was an integrated campaign that generated more than one million impressions across the Philadelphia region, increased awareness of the Wingmate program, and drove pass registrations—establishing Wingmate as more than a pass, but a way to show up for the people and moments that matter most.