After one bite of QuickChek’s new made-to-order sandwiches, we knew exactly what to do for the launch campaign. Piled high on freshly baked Portuguese rolls from Newark’s iconic Teixeira’s Bakery, these were no ordinary sandwiches. These were, quite simply, the best damn sandwiches in town.
QuickChek: The Best Damn Sandwich Since Sliced Bread
Our Role
Strategy
Advertising
Social
Video
A series of high-energy TV spots brought the campaign to life, giving each sandwich its moment in the spotlight. From breakfast to meatloaf to pastrami, bold visuals and punchy storytelling made it clear these weren’t just good sandwiches—they were the best damn sandwich in town.
The campaign broke through with bold creative and unapologetic attitude, driving store visits and enticing customers to trade up to a premium offering to satisfy their cravings. What started as a sandwich launch became a platform we could build upon, scaling across new products, dayparts, and promotions.
From storefront takeovers to billboard domination, the Best Damn Sandwich campaign showed up everywhere. Window clings, bold POS, and larger-than-life outdoor placements made sure customers knew exactly where to find the best bite in town. Subtle? No. Effective? Absolutely.
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