QuickChek: Summer Subs Campaign

Seeking an authentic summer vibe, we headed directly to the Jersey Shore to shoot footage evoking sun-soaked summers of the past and bringing audiences back to carefree, nostalgic moments. Our original music further captured that summer vibe, and its catchy earworm refrain helped the campaign break through. Running across streaming, traditional audio, Hulu, YouTube, and social media, Summer Sub Days turned QuickChek subs into the star of the season and each view into a playful, memorable experience.

From scroll-stopping social posts to mobile-first content, Summer Sub Days showed up everywhere. Bright visuals, playful moments, and that unmistakable summer vibe kept QuickChek top of mind and sub cravings turned all the way up.

Stores came alive with bold signage, themed gear, and can’t-miss displays that made subs the star of the season. Add in giveaways, gift cards, and swag, and every visit felt less like a stop and more like a mini summer event.

The campaign reached new heights at the QuickChek New Jersey Festival of Ballooning. With branded pop-ups, the experience brought Summer Sub Days to life in a big, colorful way—creating memorable moments, driving engagement, and turning a signature summer event into a full-on brand celebration.

Our 360 approach blended smart strategy, bold creative, and seamless cross-channel execution to raise awareness, drive traffic, and boost sales, positioning QuickChek as the go-to for summer subs and more.