A leader in the fresh convenience category, QuickChek has been serving communities across Northern New Jersey and New York for over 50 years. Proud of its roots, the brand seized a major opportunity to boost notoriety and brand recognition through a three-year partnership with the New York Giants. Complemented by a two-year brand ambassador deal with Kayvon Thibodeaux to reinforce its role as the official sub, QuickChek launched a fully integrated campaign with ongoing amplification to introduce, celebrate, and continuously reinforce its position as the Official Sub of the Giants.
QuickChek: The Official Sub of the New York Giants
Our Role
Strategy
Branding
Advertising
Social
Video
Experiences
From the initial strategy to the campaign’s visual identity, launch activations, and in-store signage, this campaign had to be bold. As eye-catching as it is mouthwatering, we created a look that cuts through the clutter in a competitive outdoor market.
We helped QuickChek bring new subs to market as the star players of the campaign. To start the conversation, we generated buzz with a dynamic launch event full of giveaways, food, and a New York Giants alum appearance from David Tyree.
The official sub promotion was rolled out across QuickChek stores, creating a strong, cohesive in-store presence. From signage to point-of-sale displays, every touchpoint reinforced the partnership and brought the campaign to life.
Kayvon Thibodeaux energized QuickChek’s campaign across commercials, social videos, app promos, and live appearances, bringing authenticity and excitement to every touchpoint. From community events to fan activations, each moment stayed true to Kayvon’s personality and QuickChek’s brand, creating memorable experiences that resonated with both QuickChek’s audience and his wide-reaching fanbase.
Our audience-growing, 360-integrated approach merged the established looks of two powerful brands. By combining bold visuals, social-forward content, in-store activations, and Kayvon’s ambassador energy, this collaboration not only introduced QuickChek as the Official Sub of the New York Giants—it created a dynamic, authentic partnership the community can feel proud of and eager to engage with.
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