A one-stop shop with over 170 stores in New York and New Jersey, fresh convenience leader QuickChek had long established a loyal following for its award-winning hot coffee. But as tastes and trends started to favor iced coffee, QuickChek wasn’t getting the iced coffee cred, or sales, it deserved. Working closely with QuickChek leadership, we developed a fully integrated campaign to introduce QuickChek fresh-brewed iced coffee to younger audiences who, despite knowing the QuickChek brand, weren’t connecting it to the Instagram-friendly, dessert-inspired iced coffee drinks they were craving.
QuickChek: Fresh-Brewed Iced Coffee Campaign
Our Role
Strategy
Advertising
Video
Branding
Experiences
Instantly recognizable for its engaging visual style, vibrant colors, and bold 3D type, the resulting campaign introduced fresh-brewed iced coffee in an exciting new way. Leveraging research that revealed customers’ strong desire for personalization, the tagline “Make It Yours” was an energy-filled call to action, welcoming iced coffee lovers to customize their drink exactly the way they like.
Our high-energy campaign video was deployed across YouTube, Hulu, Roku, Facebook, Snapchat, and Instagram stories. It was also recognized by the Academy of Interactive and Visual Arts, earning Silver at the 14th Annual W3 Awards.
We brought the campaign to life across every step of the customer journey—from bold out of home that sparked cravings on the commute, to high-energy digital video that stopped thumbs mid-scroll, to personalized mobile and email reminders that nudged trial. In-store signage and environmental graphics closed the loop, turning inspiration into immediate purchase.
Our 360-integrated approach harnessed the power of smart, strategic media and targeting combined with arresting, indelible creative to raise awareness and drive traffic and sales—which always perks everyone up.
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