New Work: UArts Continuing Education Course Catalogs

April 29, 2013 at 12:28 pm

To establish an emotional connection between the school and prospective students, we developed a new overarching theme for The University of the Arts Continuing Education Course Catalogs. “Create your now” is about that exact moment when someone decides to take the next step in their artistic development or career advancement. The campaign showcases current students in profiles that featured candid and evocative testimonials to drive home the university’s value.

Visit the UArts Continuing Education website to register or view our entire brochure here.

Success: The Evolution of the LSM/NJ Brand

April 9, 2013 at 9:37 am

Over the past year, we have been working with Lutheran Social Ministries of New Jersey to evolve their brand to keep pace with their continual advancement of new initiatives and strategic directions. Through intensive market research consisting of a competitive analysis, interviews and surveys, we became intimately familiar with the LSM/NJ culture and values. After developing their corporate tagline, “Your need is our mission,” along with a color palette and logo, we continued to expand the brand look and feel across specific programs and services offered by LSM/NJ including Lutheran Foundation, Lutheran Care, Lutheran Senior LIFE and Crane’s Mill.

New Work: 1706 Rittenhouse Square

April 2, 2013 at 9:40 am


Only 4 remaining! Hired by Scannapieco Development Corporation while the building was still under construction, we have been able to successfully reach our target audience to convey the unique offerings of the building. Our success can be seen through the countdown in our advertising from 31 full floor residences available when we started, down to 4. Designing everything from street signage and invitations, to print advertisements and direct mailers, Munroe was able to craft a campaign that effectively created a sense of exclusiveness and intrigue.