New Work: FamilyWize Waiting Room Video

November 29, 2018 at 2:37 pm

Since 2005, FamilyWize has been dedicated to helping improve the health and well-being of their uninsured/under insured customers nationwide by providing access to affordable prescription medication options through partnerships with community groups, health care providers and pharmacies.

Recently, FamilyWize had the opportunity to develop waiting room videos in partnership with United Way, showcasing how they can help patients afford their medications. Munroe was engaged to develop arresting 60 second, 30 second and 15 second animated videos that would engage waiting room audiences and drive mobile app downloads.

To address the broad demographics who, because of the linkage to the United Way, would be exposed to this message, Munroe worked closely with our animator to develop 31 final versions of the videos, inclusive of English, Spanish and French language solutions and direct response tracking URLs.

The videos have just begun airing in the health care providers’ waiting room offices, and we are excited to track and optimize the results!