Girard Brand Launch

January 23, 2019 at 4:55 pm

New Brand Launch: We Welcome You To Meet Girard.

Girard is a full-service wealth advisory firm, backed by the strength and stability of Univest, providing independent advice and solutions to help clients’ meet their investing and planning goals. Following the acquisition of Girard in 2018, we worked with the Univest and Girard teams to create and launch the new brand.

With a vibrant visual identity and accessible brand tone, we positioned Girard as a different kind of leader in wealth management, while remaining faithful to the energy, strength, and stability of the Univest brand.

Visually, we connected the two entities through complementary typography and circular design elements, but the Girard brand evolves Univest’s established style in new and interesting ways. The logo represents Girard’s holistic view of the client’s lives and creates a feeling of progress and upward motion. The brush style line art represents the personal touch that Girard offers its clients.

Marketing pieces portray professionalism but also openness, as there is a warmth and humanness that accompanies Girard’s promise of providing the strategies to achieve clients’ financial and life goals. Conversation and storytelling are important parts of the Girard brand, and collateral aims to convey Girard’s mission – focusing on what clients value, instead of what they’re worth.

View more of our work for Girard here.

The Wanamaker Building Brand Refresh

January 17, 2019 at 11:06 am

The Wanamaker Building, a landmark destination here in Philadelphia, has historically been known as “the Macy’s building” due to its 100-year retail history. With upcoming office space available for lease, the building needed to reclaim its identity and change perceptions to retain existing tenants and attract prospective creative/tech firms.

To achieve this, we positioned the brand as a space that inspires across our print collateral and social media channels. In tandem with our rebranding efforts, the Wanamaker team added extensive upgrades and renovations to the lobby as well as other areas of the building to create a more modern, inviting and inspiring feel. Click HERE to view the work.

In addition to traditional and digital marketing, the brand is at the heart of the physical building itself. Nowhere is this more evident than the brand new tenant lobby with the brand carved into marble and showcased on the impressive 350sf media wall, inspiring lighting design and sparkling twin escalators. This refreshed, contemporary aesthetic, combined with the breathtaking historic details and architecture create a space that tenants can walk into every day and feel inspired.

This rebrand conveys to the world that the new-and-improved Wanamaker Building is proud to embrace it’s past while inspiring future generations of innovators and creative thinkers.

Check @thewanamakerofficebuilding out on Instagram to see before and after photos of the lobby. As always, you’re more than welcome to visit in person!