Background:
Created in 1911, NAXION—formerly National Analysts Worldwide— guides shrewd, confident business decisions based on exceptional integration of advanced research methods, marketing acumen, and target industry perspectives.

The Problem:
As a 100-year old company that provides business decisions based on an exceptional integration of advanced research methods and target industry perspectives, National Analysts Worldwide, needed to communicate relevancy in the 21st century. The firm teamed up with Munroe Creative Partners to reinvent and relaunch the company’s brand to the world.

The Solution:
Following interviews with key stakeholders, Munroe developed the NAXION brand identity and logo to be fresh, modern and cutting-edge. In tandem with the name change, Munroe developed a robust website with simple navigation, metaphorical imagery and smart lead generation. Munroe also worked with NAXION to build awareness internally and externally, developing a visually dynamic communications to announce the new brand to clients and staff. In addition, Munroe designed a print advertising campaign that was strategically placed in select publications. Following the announcement, Munroe translated all of NAXION’s collateral to be cohesive with the new brand, including stationery suite, internal communications, trade show materials, folders, power point presentations and videos.

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